Hayley Berridge

Home Cinema Day

 

Part of a group collaboration with Harrison Plowright and Fleur Ellis, a fun, interactive and experimental dynamic identity was created to advertise Home Cinema Day, a new and creative idea for people to dedicate, share and enjoy a whole day of cinema together.

 

The branding very much revolves and relies on the interaction of the public, allowing the user to personalise it to make it their own. Using interactive games, personalised printed matter, a playful website and digital publication, all design elements were consistent, yet customisable. The user could be fully invested within all aspects of Home Cinema Day.

 

Brand Guidelines, Gifs, Motion Graphics, Web Design, Digital Publication

Winter 2016